From concept to design

So, a bit about how this project came to light in the first place.

I've always been sort of a business entrepreneur. In late 2016 while still serving in the Air Force, I was attached to a Wounded Warrior unit. During this time, I attended various AFW2 events— one in particular, a Self-Employment bootcamp.

During this event, I had the idea of starting a family-owned bar and grill. I love food, and have always had sort of this love-hate relationship with the restaurant-industry and how I thought I could improve upon it.

business entrepreneur + fullstack developer

The first part of any business idea, is deciding on a good name. I had plans of opening this restaurant with my brother Andrew, and decided on Annex Bar & Grill for restaurant name; Annex being a combination of our names, Andy and Alex. Next was an attractive logo. I played around with several designs before ultimately sticking with the one in the images you see on this page. A few weeks later, I had a solid brand identity, complete with a menu, website, marketing material and even a 26-page business plan.

From there, I registered the domain annex.bar (which I no longer own), and quickly got to work on the R&D. I needed to learn demographics, competitors, price points, local, state and federal business law, gaining proper licenses for selling liquor, distributors/vendors...

But plans change. After medically retiring, I moved to the Sunshine State to finish my business degree. Shortly after that, I relocated to the Midwest— roughly nine years of living in the south. I still had big plans at this point, but then COVID changed quite a bit, especially in regard to the restaurant industry. I recognized that a restaurant may not be the best idea for my personal growth, so I decided to go back to school for what I loved most, computer science.

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alex m.

Please bear with me as I am constantly adding new content to this site. Everything is a continuous work-in-progress as my primary focus remains on my course work.